E-commerce operator and product builder focused on checkout, payments, growth, and customer experience.
Built and scaled Brazilian D2C e-commerce businesses, owning product, checkout, payments, operations, pricing, and customer experience end to end.
12-year D2C operator · Product and payments builder · Investment banking background · Insper
São Paulo, Brazil · Brazilian & EU citizen · PT (native), EN (fluent), ES (working)
Background
Meu Mundo Fit - Co-founder & Managing Director
2014 – 2026Co-founded and scaled two Brazilian D2C e-commerce brands from zero to 5,000+ monthly orders, owning product, payments, checkout, operations, pricing, growth, and customer experience.Operated multi-channel commerce across Shopify, Amazon, and Mercado Livre, managing 7,000+ SKUs and 25+ suppliers.Used SQL, GA4, BI dashboards, A/B testing, ERP integrations, and marketplace APIs to improve conversion, pricing, merchandising, and operational workflows.
Kombat Center - Financial Manager
2012 – 2014Redesigned financial workflows for a growing retail chain, leading ERP and banking integrations across finance, operations, and IT.
Banco ABC Brasil - Investment Banking · M&A
2010-2012Built financial models, valuations, scenario analyses, investor presentations, and transaction materials for M&A opportunities.
Education
Insper — Bachelor of Business Administration Harvard CS50 — Computer Science and AI
Expertise
- Product Management
- Product strategyProduct discoveryRequirements and specsRoadmap prioritizationCross-functional execution
- E-commerce & Growth
- D2C e-commerceShopifyOnline checkoutConversion optimizationCustomer experience
- Payments & Operations
- CardsPixBoletoDigital walletsERP and marketplace integrations
- Data & Technical Building
- SQLGA4 and BI dashboardsA/B testingAPI designWorkflow automation
Open to Product Management opportunities involving e-commerce, online checkout, payments, merchant products, customer experience, and data-driven growth.